Why Freelancers Must Become Creators

Should you be a creator in 2025?

I think it’s one of the most pointless questions out there. Even more absurd if someone answers it – no.

When I started freelancing as a writer, I became a LinkedIn content creator by accident. I just jumped in because everyone seemed to be doing it — but it got me my first client, my third, and a few more after that.

For me, LinkedIn was home base. For others, it’s Twitter. Bottom line is –– if you want to survive in freelancing for a long time, you need to be a creator. And in this issue, I’ll show you why and how.

Why a Creator?

If you’re selling a product or service, distribution is key for visibility. Right visibility helps with the initial wave of awareness for sale and eventually builds lasting trust.

A few years ago, you could get clients from referrals or cold outreach alone.
Now, your ideal clients are flooded with options. They remember the people they see every week in their feed.

This constant visibility creates mental availability, so when they need your service, your name is the first that comes to mind.

Which Platform?

If I had to answer in one line, I’d say ––Go where your audience is!
And by audience, I mean the decision-makers who can hire you or buy from you.

For most kinds of writers, decision-makers hang out on LinkedIn and X — so that’s where you should be showing up as a creator.

Also, the second-best platform for you is:

• Reel scriptwriter → Instagram is your place.
  

• Social media ghostwriter → LinkedIn is your place
  

• Newsletter writer → Own a newsletter plssss!

You got the gist, right? The best platform is the one that fits your writing niche.

Why LinkedIn?

LinkedIn gives writers an edge over most other platforms. Here’s why:

• Decision-makers hang out here — the ones who can hire you or buy from you
  

• Your peers are here too — opening doors for collaborations and referrals
  

• Algorithm is generous — posts can reach millions even with a small audience
  

• Faster growth — hitting 1,000 followers is often quicker here than on Instagram
  

• Low-effort content works — text-only posts can still go viral

On Instagram, you might need weeks of video editing and posting before you gain traction. On X, you might need to tweet 10 times a day to stay visible.

On LinkedIn, I’ve grown to 5k+ followers in a year — despite posting inconsistently and without a growth strategy. All I did was share my journey on most days.

What to post?

1. I’ve said it before, and I’ll say it again — start with your interest.
   Talk about what you love the most — fashion, content, freelancing, management, psychology, etc. Especially if you want to build a portfolio in that niche.

2. Alternatively, talk about your product or service. Share your wins, losses, struggles, and behind-the-scenes moments.

3. Speak directly to your ICP (Ideal Customer Profile). Every time you write a post — pause — and ask yourself: “Am I speaking to my ICP right now?”

   Take: I’m a writer. My ICP is anyone who hires a writer — content heads, content managers, etc.

How to post?

1. Pick your pace
Choose a posting frequency you can stick to. For me, 3 times a week works best.

2. Collect ideas
I pull mine straight from my day-to-day work.

• Client ghosted me? → LinkedIn post

• Client praised me? → LinkedIn post

• Facing a struggle? → LinkedIn post

P.S. Think about what your ICP actually wants to read.

3. Create & publish
Once you have the ideas, write and hit post.
Here’s the LinkedIn Content Calendar template I follow — copy it, tweak it, make it yours.

4. Engage with your ICP
 I turn on post notifications for them.
Alternatively, make a Google Sheet of your ICP list and engage with their posts regularly.

Extra Tip: Get inspired by your fellow creators — their posts can spark your own ideas.
Pro Tip: Consistency compounds. The more you post, the easier ideas will come.

How to write a post?

• Divide your post into three parts: Hook, Body, and CTA
   → Hook – grabs attention
   → Body – delivers value
   → CTA – invites engagement

• One idea per post: don’t overload your reader

• Make it easy to read:
  → Use bullet points or short paragraphs
   → Leave white space
   → Write short, clear sentences
   → Add relevant images where possible

•  Try proven structures:
    → Problem → Result → Solution
    → Before → After → Learnings

• Avoid posting links or polls directly in the post: they often reduce reach

• Engage around your posting time – reply to comments and interact with others to “warm up” the algorithm.

• Keep it concise – aim for under 200 words for higher completion rates.

• Experiment constantly – test different styles, formats, and posting times to see what works best for your audience.

How to convert content into clients?

Creating content is how you warm up leads. When people see your voice and resonate with your message, they start trusting you even before you reach out.

That’s the power of content-driven inbound leads: prospects come to you instead of the other way around.

But content alone isn’t enough. You need to do more to convert it into clients.

• Network with fellow creators: Why?
   → They refer you for work
   → They pass on gigs when their plate is full
   → They tag you in hiring opportunities

P.S. Become their friends. Be genuine and considerate with your intentions.

• Play the strategic commenting game: How?
   → Comment on your ICP’s posts
   → Provide value in your comments
   → Position yourself as the solution for their content needs

P.S. I got a genuine lead after commenting on a Food Pharmer’s post — I shared how I would have written it differently!

• Slide into DMs (the non-creepy way)

1. Warm outreach
    → DM prospects you’re already engaging with through comments and ask for work

P.S. There’s a right way to approach them — read this for deeper insights.

2. Cold outreach
    → You can DM prospects you haven’t engaged with before.
    

   P.S. Just be polite, respectful, and strategic.

Reality Check:

→ Content creation is like a slow-burning candle
→ It’s essential for business development and building visibility
→ But it’s not a replacement for outreach

Keep this in mind as you build your freelancing journey!

TL;DR:

• Creator presence = non-negotiable for freelancing success

• Pick platforms where your ideal clients & decision-makers hang out

• Post consistently to build visibility 

• Network strategically + do warm & cold outreach to close deals

• Track lead sources and focus your energy on what works best

That’s all from me for now. I hope this gives you a clear direction on becoming a creator and turning your content into clients.

Try it out. Experiment. Adjust. Keep moving forward — that’s what Charaiveti is all about.

I’ll be back soon with another — no fluff, just real strategies that work.

Until then,
Toodles!

More at:

• Free Resource: LinkedIn Content Calendar

• 3 tried and tested Outreach Strategies

• Freelancing Starting Guide

• Wanna join our freelancer’s community? Reply with ‘Noice’