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Why Your Posts Aren’t Converting
And how to fix it so your content finally works
Diksha Kalra
November 13, 2025
Recently I wrote a LinkedIn post. It was a prompt given by Nikita from her 15-days LinkedIn challenge. (Btw you should definitely check that out)
15. Theme: Presence
Ideal Publish Day: Oct 29
Topic #15: My 3/5/7 (pick your number)-step to deliver client work
I sat down to write the post, let me first show you how it rolled out.
Here’s why you should work with me (beyond my writing skills):
1️⃣ I build content on a solid foundation.
My time with Akanksha and my formal education in content made my fundamentals strong.
Before writing a single line, I complete the groundwork — brand archetype, customer persona, tone of voice, USP, and psychographics.
Why: Because when your content has a strong foundation, it sounds consistent across platforms — even after I’m gone. Strong foundations build stronger brands.
2️⃣ I go beyond the brief.
I have this natural instinct to look for ways to make content more useful, not just complete.
For instance, while writing a “how-to” blog for a client, I suggested adding a free downloadable template for readers — something not in the brief. They loved it. We executed it.
Why: Because great content doesn’t just fill space — it solves problems, creates value, and makes readers remember your brand.
3️⃣ I think like both — the brand and the audience.
While writing, I constantly switch lenses — “What would the brand want to say?” and “What would the reader care to read?”
It helps me strike the perfect balance between what sells and what connects.
Why: That’s how you get content that’s not only strategic but also relatable.
If you see the post at first glance, you’ll find it to be a pretty solid post. I found that too. I thought, ‘Noice, I liked it’. But the feedback I kept receiving from a while was, ‘I write I-centric posts’. By I-centric I mean, this whole post is––I did that, I’ll do this, I’m doing that.
Problems with I-centric posts:
Low relatability: Readers can’t see themselves in your story; it feels like it’s about you, not them.
No transformation shown: You talk about what you did, not how it helps or impacts them.
Sounds self-promotional: Even genuine wins can come off as bragging.
Low engagement: People scroll past because there’s no takeaway or emotion for them.
Breaks the “mirror effect”: Good content makes readers reflect on their life.
I-centric posts don’t.
I looked at the post again before calling it a day and realized that I’m making the same mistake. This is a hard core I-centric post. So, I sat down to write another version of it to make it a You- Centric.
Here’s how I work differently (and how it helps you):
1️⃣ Your brand gets a strong foundation, not just good writing.
Before I start writing, I go deep into your brand — its archetype, customer persona, USP, tone of voice, and psychographics.
Result: Your brand voice stays consistent across platforms even after I’m gone. Strong foundations build stronger brands.
2️⃣ You’ll never get “just the brief.”
I don’t stop at what’s asked. I look for ways to make your content more useful for your audience.
For example, while writing a “how-to” blog, I suggested adding a free downloadable template. The client loved it and agreed to execute it.
Result: Your audience remembers your brand as one that genuinely helps, not just sells.
3️⃣ Your content will sound strategic and human.
I constantly switch lenses between –– “What does the brand want to say?” and “What does the reader care to read?” to cater to both the audience and brand.
Result: You get content that connects deeply and performs well.
This is the version of the You-centric post. You can already see so much difference in the last version (I-centric) and this one.
This one:
Shifts the focus from what you do to what your reader gains.
It helps them see themselves in your message, making the content instantly relatable and emotionally engaging.
You come across as someone who solves their problems, not someone just talking about their skills.
This builds trust, communicates value clearly, and increases the chances of people engaging or reaching out because they can visualize how working with you benefits them.
But the story didn’t end there. Later that day, I saw a post on twitter. Let me show you that.
And my khurafti dimag thought if I apply this principle to my LinkedIn post, how would it look?
I did exactly that and it looked like this.
Here’s what happens when we work together (and how it helps your brand):
1️⃣ Your brand becomes unforgettable.
Before I write a single word, I study your brand deeply — its voice, archetype, and audience psychology.
Result: Every post, ad, or blog sounds like you. Even when I’m not around, your brand voice stays consistent and trusted.
2️⃣ Your audience starts engaging more.
I don’t just deliver the brief. I look for ways to make your content genuinely helpful — like turning a blog into an interactive resource or adding templates your audience can use.
Result: People don’t just read your content; they save it, share it, and come back for more.
3️⃣ Your content sounds smart and human.
By balancing what your brand wants to say with what your audience loves to read, I make sure your content feels strategic yet relatable.
Result: Better engagement, more trust, and content that quietly sells without shouting.
Even though the second version was pretty solid, I was talking about results in the second version only. But the major change that came in the third one is that I started talking about results in terms of saves, shares, and engagement. I was talking about metrics.
You must have heard about love languages. There are five types of love languages. You know that if your partner’s love language is words of affirmation and yours is giving gifts, then there are chances that he isn’t able to feel your love because you aren’t speaking his language.
It’s the same logic here. The crux of what I wanted to say is the same in all three posts; it’s just the representation that is different.
You-centric and result-centric posts are speaking the love language of your client. You’ve got to speak the language that your client understands.