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Brand Positioning


The Most Underused Section on D2C Website

Mar 21, 2026

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8 min read

The Most Underused Section on D2C Website

How to write a brand origin story that moves customers closer to buying

Diksha Kalra
Diksha Kalra
Unpack it with me: Sweet Karam Coffee

Feb 21, 2026

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6 min read

Unpack it with me: Sweet Karam Coffee

The intersection of content and brand positioning.

Diksha Kalra
Diksha Kalra
Fix your positioning for a better V-Day campaign

Feb 14, 2026

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6 min read

Fix your positioning for a better V-Day campaign

The Silk vs 5 Star masterclass in letting positioning guide creativity

Diksha Kalra
Diksha Kalra
Unpack it with Me: Gyros Organic Farms

Jan 31, 2026

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7 min read

Unpack it with Me: Gyros Organic Farms

Sneak peak into content and positioning of an organic brand.

Diksha Kalra
Diksha Kalra
Unpack It With Me –– Samah

Dec 27, 2025

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7 min read

Unpack It With Me –– Samah

Talking about positioning and what they can do more

Diksha Kalra
Diksha Kalra
Unpack It with Me– The Whole Truth Brand

Nov 20, 2025

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9 min read

Unpack It with Me– The Whole Truth Brand

A Series where we decode marketing of brands

Diksha Kalra
Diksha Kalra

Charaiveti

Talking about Brand Positioning from every angle.

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