Archive | Charaiveti

Unpack it with me: Sweet Karam Coffee

Feb 21, 2026

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6 min read

Unpack it with me: Sweet Karam Coffee

The intersection of content and brand positioning.

Fix your positioning for a better V-Day campaign

Feb 14, 2026

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6 min read

Fix your positioning for a better V-Day campaign

The Silk vs 5 Star masterclass in letting positioning guide creativity

They Skipped Influencers and Launched in a Mall. Here's Why:

Feb 7, 2026

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7 min read

They Skipped Influencers and Launched in a Mall. Here's Why:

SuperYou x Instamart campaign breakdown

Unpack it with Me: Gyros Organic Farms

Jan 31, 2026

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8 min read

Unpack it with Me: Gyros Organic Farms

Sneak peak into content and positioning of an organic brand.

No-Strategy Strategy for LinkedIn

Jan 17, 2026

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7 min read

No-Strategy Strategy for LinkedIn

Shift in LinkedIn content