No-Strategy Strategy for LinkedIn

Shift in LinkedIn content

Author

Diksha Kalra
January 17, 2026

Helloooooo, Heyyyyyy!!!!

I'm in an extra chirpy mood today because the sunlight is back and the last edition received soooo much LOVEEE. I'm gonna cry! 😭 If you haven't read it yet, there are 3 things you should FIX in your outreach message, ASAP. Go do it right now—go, go! Okay, read this first! 🫣

🥰

In today's edition, we'll talk about LinkedIn content. I've been watching a shift in LinkedIn posts, and it's good news for guys who find it hard to be consistent or struggle with ideas. It's going to be easier now.

LinkedIn content is currently shifting from polished posts to authentic self-expression, from over-the-top stories to rawness, and from loud success to messy lows.

The new strategy for LinkedIn right now is—Just be yourself. 

It's easy, it doesn't require constant hunting for new ideas, and consistency will be your best friend with this strategy.

But how to do it? What to do? What are you saying? Give us some practical application!

Okay, okay, I hear you—let's do this!

1/ Don't know what to post?

First of all, what is your purpose for being on LinkedIn? For most of us reading this newsletter, it's to have a warm pipeline. Right?

So, the shortest answer to "what to post" is—Talk about your work.

Now, this strategy has no playbook for 'how to talk about your work'—apart from talking with honesty and authenticity.

My hack? Talk like you're giving updates on LinkedIn.

  • Talk about what's happening in your work.

  • Talk about what you're struggling with on your current client project.

  • Talk about the work you're doing and share your work.

  • Talk about wins out loud.

Now, don't spend extra time thinking about the hook or the structure of the post. Just write it—talk like you're giving updates on your work life. But not like, here are 5 things I did today, more like, here is this particular article that got published today.

Don't feed your draft into ChatGPT and just hit post on that draft version. Don't care about the length of it either. Think of it like journal entries.

2/ Frequency of it?

Since these are low-effort posts, what I've observed is that people post frequently. They do miss a day or a weekend, but apart from that, their posting frequency equals their working days.

If they're on vacation, they let their audience know they're about to take off—hence will be missing from LinkedIn. Their usual comeback post is either about missing the holidays or the workload after holidays. You get the gist, right?

3/ What is off topic?

Non-working topics are usually off topic, but once in a while is okay. Like when they aren't in the mood to work—you'll know they aren't in the mood, so today's post is about chillin' with their pet.

4/ Will it be too serious?

Not at all. They talk about the frustrating parts of their work, they share memes about work, they talk about the happy and fun parts of it. They show their full emotional range and fully embrace their personality.

5/ So, no value posts?

No, I mean the whole point is to not spend extra time polishing the post, structuring it, writing more context, obsessing about the value, or rewriting your 50th hook. But that doesn't mean if something is coming naturally to you, you should dismiss it. If you genuinely want to talk about how to give the right feedback because you're frustrated about this—then go for it. Write that valuable post. Just don't obsess over providing value in every post.

6/ What if I'm low on clients?

Then talk about that. Talk about what you're doing in the meantime. Talk about your previous work. Talk about why they should work with you.

Talk directly to them.

7/ Share a profile for some inspiration—who is doing it well?

Brinda Gulati. She is using this no-strategy strategy well.
Nikhita warriar also follows the same strategy.
I’m also following same strategy on my newsletter page.

TD;RL

P.S. I personally think this strategy works for Brinda or Nikitha or anyone else because they feel their best self in that. You may pick your favorite creator's profile and find them doing well with a different strategy—one with overly polished posts, maybe.

I truly believe the best strategies are ones that go with you, that let you be consistent, that meet your goals, where you're not spending forever on ideas.

This particular strategy doesn't focus on providing consistent value, but maybe value-providing is your game. Maybe that's what you do best—then come on LinkedIn once a week, write one post, and make sure it's hitting its best. Make it too good to be ignored by your prospects. Then maybe next time I'll be writing about that strategy with your example.

You get what I'm saying.

Our job as creators is to find what's working for us and make that our strategy.

This is it for today's post. I hope you found it valuable. Do let me know if you're trying this strategy—I'd love to exchange notes. Until then, keep experimenting, keep finding your voice until you're sure that this is it!

P.S. Charaiveti is with you throughout the journey.

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