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Fix these 3 things in your next Outreach

And increase your chances of reply from the prospects

Author

Diksha Kalra
January 10, 2026

Hello everyone! How are you all doing?

If you're in the north like me, you're probably dealing with this brutal winter right now. 🥶Some of my fingers and toes have actually swollen up from the cold, making it pretty hard to type. Here's hoping we all get some sunshine soon and the weather turns pleasant again! 🌞

Now, for today's newsletter, we're going to talk about the nitty-gritties of outreach messages. Last week, someone reached out to me for an audit of their outreach email (P.S. It's a paid service). While reviewing her email, I realized a few things, and that's exactly what we'll discuss today.

A Few Tips to Perfect Your Outreach Message

1/ Free Samples

When is it right to offer a free sample?

First of all, there's nothing wrong with doing things for free. But you need to understand when to use this strategy.

If I don't have a sample for something—suppose I haven't written B2B blogs but I'm talking to a prospect about exactly that—I can offer to do a sample to give them an idea of my work. I won't immediately suggest a free sample though. I'll let them respond first and see if they're open to a paid sample. If not, then I can offer it for free.

When free samples work strategically:

Chelsi has a smart approach to this. She offers a free audit of a founder's LinkedIn profile. She does the audit for free, and if they find value in it, they can hire her for LinkedIn personal branding. It's strategic because it's low effort but demonstrates clear value.

When NOT to offer free samples:

If you've been working in your field for a while and have solid work samples—even better, proven results—don't mention in your first outreach message that you'll do it for free. In fact, don't do it for free at this stage at all.

Why? Because it's bad positioning. You're underselling yourself and opening the door to lowball offers and endless negotiation.

Be confident, you've got this!

2/ Be Specific About Their Work

One of the things I noticed about that email is they were following my outreach framework. The first step of that framework is: start the email by noticing something real about their work.

By this, I mean genuinely do the research. Take some time and be specific about what you liked. Talk about the nuances—trust me, it makes all the difference.

What NOT to do:

Don't say something generic like:

  • What an amazing brand you've built.

  • Your product looks superb.

  • Your aesthetic is beautiful.

Here's a quick hack: If you can remove the brand name and say the same thing about any other brand, then you haven't done your research right.

3/ Make It Easy for Them

If your outreach message is making them do the heavy lifting, there's a great chance they aren't going to respond.

What counts as heavy lifting?

  • Sending your whole portfolio instead of 2-3 relevant samples

  • Making them visit your social media or portfolio to figure out how long you've been doing this

  • Forcing them to dig through information to understand what you actually do

You get the gist, right? Give them all the relevant information upfront to make the decision easier.

Best hack: Talk about the exact problem you've solved for someone else. Show them the results you brought and what exactly you did to achieve that. Be specific, be clear, and make it effortless for them to see the value you offer.

These are a few ways you can make your outreach message stronger. If you're still struggling to get replies, I'm here to audit your outreach message or email for you.

That's it for today's newsletter. Wishing you all instant replies from your leads!

I'll be back next Saturday at 11 AM with another topic for you. Until then, keep moving forward with Charaiveti.

Happy weekend!

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