It's all about Positioning (Part-2)

Hello, hey 👋
Soooo, here we are — Part-2 of this topic that got so many of you talking last time.

If you haven’t read Part 1 yet, you can find it here.
That’s where I shared how I figured out that bad positioning was the reason I was attracting low-paying clients.

And honestly? The response blew me away.
Thank you for the DMs, comments, and kind words you sent my way.

This edition covers: Why positioning matters, Micro-positioning, Things that kill positioning, and Step 0 to get started today.

Because without positioning, you’re just another freelancer saying, “I write blogs” or “I design websites.”

Positioning is what separates you from a crowd of people offering the same service and it quietly answers a client’s biggest question:
“Why you?”

Here’s what it really does for you:

1. It makes you memorable
Clients don’t remember generalists. They remember the ones who stand out in that sea.

For example, if someone says, “Hey, I’m a writer. Hire me!”
That line gets lost in a pile of similar emails.

But if someone says, “5 reasons you shouldn’t hire me”
It instantly makes a reader stop scrolling.

Then, if those 5 reasons cleverly highlight your strengths (your process, ethics, or creative edge), you’ve already done half the work.

That’s creativity I was talking about in part-1. The kind that makes you memorable before you even make your pitch.

2. It attracts the right kind of clients.
When your positioning is clear, your inbox doesn’t fill up with random requests.

You stop getting, “Can you write 5k-word blogs for $20?”
and start getting, “We’re a wellness brand looking for someone who understands mindful storytelling.”

That’s clarity doing its job as a filter.

3. It lets you charge more (without awkward negotiations).
People pay for specialists, not service providers.

Think of it like this:
A “graphic designer” might charge ₹2,000 for a logo.

But a “brand identity designer for organic beauty startups” can easily charge ₹20,000 because she’s not selling design; she’s selling relevance, experience, and insight into that niche.

That’s what positioning does: it creates perceived expertise, even before you prove it.

4. It brings clarity to your entire business.
Once you know who you’re for, everything else aligns: what to post, who to pitch, which projects to say yes to, and which to ignore.

Your social media stops feeling like random content and starts sounding like your brand.
That consistency builds trust over time.

So positioning isn’t about having a fancy tagline or a buzzword-filled bio.
It’s about building a reputation so clear that when your kind of problem shows up, your name comes up.

I’ve said this before and I’ll say it again — positioning isn’t a one-time thing.
It’s continuous work.

It shows up in your everyday interactions. Even small touchpoints reinforce your positioning.

1. Pinned Post
❌ Weak: “I write newsletters for brands. Here is my portfolio.”

✅ Strong: “I helped a wellness brand and a SaaS brand achieve [specific results] through newsletters. Here’s how I did it in 6 months and what my client said about the process. You can check my work here.”

2. Email Signature
❌ Weak: “Diksha Kalra — Writer.”

✅ Strong:
Diksha Kalra
I help wellness D2C brands turn newsletters into story-led sales.
More at : LinkedIn | Portfolio
One slot open for November

3. Commenting / Engagement
❌ Weak: “Great post!”

✅ Strong: “I agree, but if I were you, I’d also do XYZ to maximize my chances.”

Soft positioning works even in comments.

4. Intro Message
❌ Weak: “Hey, I’m a freelance writer. I’d love to work with you.”

✅ Strong: “Hey, I’m Diksha. I help wellness brands build stronger customer relationships through story-led newsletters. I looked at your latest campaign and have 2 ideas that could improve retention. Would you like me to share them?”

Positioning evolves as you do. So it’s essential to update it as you grow.
Every few months, check:

If any of these feel outdated, tweak them. Positioning is a maintenance.

Before you close this tab feeling productive and call it a day, here’s something concrete you can actually do right now:

Ask yourself —

1. Who do I genuinely enjoy working with?
Think beyond “industry.” What kind of founders or teams bring out your best work? Who makes collaboration easy and exciting?

2. What results do I create most naturally?
It could be engagement, conversions, retention or something softer, like better storytelling or audience trust. Name it. That’s your strength.

3. What do clients usually appreciate about my work?
Notice the patterns in feedback; clarity, tone, structure, ideas, or reliability. Those are your positioning clues.

4. What do I no longer want to do?
The things that drain you or attract the wrong clients are just as defining. Cutting them out sharpens your niche faster than adding new things.

Your positioning lies at the intersection of these four answers.
Once that’s clear, the rest, your bio, banner, and posts, simply fall into place.

This is it from my side on positioning.
Hope this helps move the needle from your end.
Take this as inspiration — tweak it, mold it, make it your own. That’s what Charaveti is here for.

As always, you can drop your questions, suggestions, and topic recommendations by replying to this email or leaving a comment.

Until next time,
Your freelance storyteller 🌻

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