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  • It’s all about Positioning (Part-1)

It’s all about Positioning (Part-1)

The what, how and why's of it.

Author

Diksha Kalra
October 22, 2025

A few months back, I was in the flow of doing outreach. Then I realised that my emails are getting replies but only by the people who are paying low. I thought –– why am I attracting low paying clients?

To find the answer. I dug deep and got the answer. Yes! You are thinking right –– The answer was bad positioning.

My email said – Hey! I’m a writer. Hire me!
But instead of sounding like any other option in the market. I needed to sound like the solution to their problem.

The journey from an option to their useful resource is the one covered by –– Positioning!

So, this is what we are going to talk in this edition. It covers what is positioning and how to position yourself with examples and extra tips.

What is Positioning?

Positioning is how we represent ourselves to our target audience in every form of communication.

For example: Take these two emails. I’ve written this to the same person. Once in June and again in October.

Sent in June

Sent in Oct

Can you see the difference between these two emails?

The June one seems too generic. The person on the other end has to do the heavy lifting.(Usually they don’t have time for it)

The october email shows and does the hand holding. It provides the kind of work I’ve done and the results it has brought.

How to position yourself?

There is no one defined answer to this. I feel positioning is a continuous process. It keeps on changing as you grow in your business.

But here is the check list for you that can help you get started.

Step 1: Social Media — your first impression matters

Your primary social platform is often the first place a client sees you. In 5 seconds, they should know:

  • Who you help

  • What problem you solve

  • What outcome they can expect

Take your Bio

  • ❌ Weak: “Freelance writer | Blogs | Email content.” → generic, anyone can say this.

  • ✅ Strong: “I help wellness D2C brands turn boring newsletters into stories that drive repeat purchases.” → audience + problem + outcome clear.

My Tip: Now, even though the positioning is strong in the latter option. I’d ask you to be creative. This is what my bio says right now. It works for me. It lets the client know what kind of work I’ve done and if they are looking for similar work, they would contact me.


This is why there is no one concrete answer and it is always an on-going process. I may wake up tomorrow and will feel that this bio doesn’t describe me the best. So, make sure you only take inspiration and use your creativity and what works best for you. 

Take the Banner now

  • ❌ Weak: “Freelance writer / copywriter / content.” → looks like a job title list.

  • ✅ Strong: “Emails that feel like conversations, not ads — loved by wellness brands like Inclusif & Manah 💌” → promise + proof + social validation.

MY TIP: Now this is my banner. It contains compliments that I have gotten from my clients. This is me being creative with my positioning. 

If you look at my bio and banner together toh it says what I’ve done + compliments shows the satisfaction of clients. Together they works as work result + proof of work.

Take Posts now

Unknowingly we say stuff that harms our positioning. Once you consciously start working on it na toh it becomes a thing that runs in your background. You will not have to pause and think about it. It will become a default state. Your mind will start a siren when you’ll write something that harms your positioning.

  • ❌ Weak: “Looking for clients this month.” → needy.

  • ✅ Strong: “1 slot open for November for a wellness brand looking to make newsletters that actually sell. DM me if this is you.” → scarcity + positioning + solution.

Step 2: Portfolio — show outcomes, not tasks

Your portfolio isn’t just a collection of work — it’s a story of results.

Project structure:
Problem → What I did → Result

  • ❌ Weak: “Wrote blogs and emails for Brand X.”

  • ✅ Strong: “Brand X’s newsletters had 5% clicks. I rewrote the welcome flow + 3 weekly emails → clicks jumped to 12% in 2 weeks.”

Extra tip: Add client’s compliment or before/after snippets for visual proof

Step 3: Outreach — position yourself as a solution

Most freelancers lose positioning in outreach by sounding needy or generic.

Take Subject Line

  • ❌ Weak: “Freelance writer looking to collaborate.” → generic, self-focused.

  • ✅ Strong: “Quick idea to increase your newsletter clicks” → problem-focused, instantly valuable.

Take Email Opening now

  • ❌ Weak: “I’m a freelance writer and work with D2C brands.” → generic, self-centered.

  • ✅ Strong: Hi, I went through your Instagram and noticed your reels are getting an average of 2k views. Here are small tweaks that you can make right now for better visibility. 

The latter says you know your stuff and if they apply your ideas and if it works then they can hire you. Instant proving value.

Now, I ended up writing approx. 1600 words and everything felt important to mention. So, I’ve divided it in two parts. The second part covers –– Why positioning matters, Micro-positioning, What kills the positioning and Step 0 to get started today.

Reply to this email or leave a comment if you want me to publish the second part.

Until then, take this as an inspiration and get started with your positioning. Use your own creativity. That’s the whole point of Charaiveti — keep moving.

Hope this helps, do let me know if you have any questions. I’ll be back soon with another — no fluff, just what’s working.

Until next time,
Your freelance storyteller 🌻

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