The intersection of content and brand positioning.
The Silk vs 5 Star masterclass in letting positioning guide creativity
SuperYou x Instamart campaign breakdown
Sneak peak into content and positioning of an organic brand.
Shift in LinkedIn content
And increase your chances of reply from the prospects
Reflecting on 2025 and plans for 2026
Talking about positioning and what they can do more
The journey so far..
The why, what and how of Brand Archetype!
Let me tell you why we named it Charaiveti
After outreaching for 1.5 years, this is my fav !